Welcome to Madison, Wisconsin

Known affectionately as Mad Town, Madison ranks among the best places to live not just in the Midwest, but across the entire country. With a thriving job market, abundant outdoor activities, a vibrant dining scene, and so much more, this dynamic city offers something for everyone.

A spirited university town at heart, Madison is also a welcoming home for families, retirees, and people from all walks of life. The Greater Madison area encircles the picturesque Chain of Lakes, offering endless opportunities to explore beaches, architectural gems, pools, parks, golf courses, historical sites, and miles of hiking and biking trails — making every season an adventure.

You’ll quickly fall in love with the city’s charming small-town vibe while effortlessly blending in with the friendly local community. Madison comes alive year-round with a packed calendar of events and festivals, celebrating everything from community pride to — yes — our deep love for craft beer and cheese.

Come experience the magic of Madison for yourself. You just might never want to leave.